About Us
HSB Managers: Zied & Wissem Boujbel
Zied and Wissem Boujbel are the third generation leading HSB, each bringing unique strengths to the family business.
Zied, an engineer with international business experience, joined HSB in 2011 to secure its future. Wissem, holding a master’s in management, came on board in 2004 and became the manager in 2009.
Together, they aimed to modernize HSB and restore its status as a leader in Tunisian dates processing. In 2012, they invested in the plant to meet international hygiene and food safety standards, implementing key certifications for demanding clients. Wissem also focused on building sustainable partnerships with farmers to ensure a steady supply of high-quality dates.
Zied, an engineer with international business experience, joined HSB in 2011 to secure its future. Wissem, holding a master’s in management, came on board in 2004 and became the manager in 2009.
Together, they aimed to modernize HSB and restore its status as a leader in Tunisian dates processing. In 2012, they invested in the plant to meet international hygiene and food safety standards, implementing key certifications for demanding clients. Wissem also focused on building sustainable partnerships with farmers to ensure a steady supply of high-quality dates.
HSB Process Control
Today, HSB maintains complete control over its processes, from palm tree to packing. This is made possible by a skilled and experienced team dedicated to product quality and attentive to customer needs.
HSB executives and employees are committed to delivering quality products that meet customer specifications, while fostering transparent and professional relationships.
HSB Story
HSB Story
Founded in 1957 and renamed in 1978 in honor of Hadj Slimane Boujbel, HSB is a family business that specializes in packing and exporting Tunisian dates.
Initially, HSB focused on exporting Maltese orange from Beni Khalled. To meet customer demand and address the seasonality of the orange business, the company later added dates to its offerings. In 2017, the current managers decided to concentrate solely on dates, as they can be marketed year-round.
Over three generations, HSB has adapted to market changes while staying true to its founder's values: trust, commitment to quality, and respect for partners. Today, HSB is modernizing its operations by integrating automated systems and technology to ensure consistent quality and better control over production and management.
Initially, HSB focused on exporting Maltese orange from Beni Khalled. To meet customer demand and address the seasonality of the orange business, the company later added dates to its offerings. In 2017, the current managers decided to concentrate solely on dates, as they can be marketed year-round.
Over three generations, HSB has adapted to market changes while staying true to its founder's values: trust, commitment to quality, and respect for partners. Today, HSB is modernizing its operations by integrating automated systems and technology to ensure consistent quality and better control over production and management.